Chocolate fans are furious over a “scandalous” change to a popular Cadbury bar

Chocolate lovers have accused Cadbury of “shrinking” after noticing Twirl multipacks now only contain three bars instead of four, while the price has remained unchanged.

Shoppers on X, formerly Twitter, have complained about the “outrageous” change which means they are paying the same price for less of their favorite chocolate, with one person writing that they “can’t believe it”.

Previously, Twirl four-packs contained four sets of two bars, each weighing 34 grams for a total of 136 grams.

The new pack contains three sets of two Twirl fingers weighing 43 grams for a total of 129 grams.

Like the previous multipack, the three-pack also costs £1.75, meaning customers pay the same price for seven grams (or five per cent) less chocolate in each serving.

The reduced size has been met with criticism on X as well as on grocery sites such as Asda and Ocado, with one person tagging the F&B giant in their angry message.

They wrote: “Just an interesting post, really intended to raise awareness of the @CadburyUK issue.

“They have reduced the size of Twirl multipacks from 4×2 bars to 3×2 bars, but they still charge the same.

“I’m not sure about the other lines,” they continued. “Prices have gone up from £1.10 to £1.75 and now it is, quite frankly, outrageous.”

Another customer said the move to Twirl multipacks was an example of “shrinkage going too far.”

They said: “Twirl bars were already getting smaller, but suddenly Cadbury has now reduced the multipack from 4 to 3 bars!

I couldn’t believe it. We had to find a replacement,” their post on X reads.

One customer’s review of Twirl multipacks, published on Asda’s website, said: ‘I have always bought these, won’t anymore.

“You only get three, it’s (sic) disgusting but I haven’t reduced the price at all.

“You might as well start buying individual pieces because it will be cheaper,” they continued, calling the bulk packaging a “scam.”

Writing on Ocado, another dissatisfied customer wrote: “3 43g bars instead of 4 34g bars. So 7g less for the same price.

Mondelez International, the company that owns Cadbury Chocolates, said in a statement to The Sun that the “slight reduction” in Twirl multipack weight is due to “manufacturing constraints that cannot be easily resolved.”

A company spokesman added that there are no plans to change the four-packs of its remaining chocolate bars, including Wispa, Flakes and Dairy Milk.

The statement read: ‘Due to production constraints that cannot be easily resolved, we have made the decision to move from packs containing four smaller two-finger Cadbury Twirl bars to packs containing three full-size two-finger Cadbury Twirl bars.

“While we recognize that there has been a slight reduction in the overall weight of our Cadbury Twirl multipacks, this move allows us to retain the ‘twin finger’ option in our multipack range, which is a distinctive and much-loved feature of the Cadbury Twirl brand by our consumers.

“We continue to strive to provide consumer choice and continue to offer a range of pack sizes across our Cadbury multipack range.

“We have no current plans to make similar changes to the remaining Cadbury 4-packs and we are confident that our new Cadbury Twirl 3×2 packs will complement our existing multipack range and offer great value to consumers with its unique twin-finger proposition,” the message concluded.

The inspection of the size of Twirl multipacks comes just days after customers slammed Cadbury – which lost a 170-year-old royal injunction in December last year – over what they believed was “mould” in packaging of the popular brand of drinking chocolate powder.

Chocoholics will remember that the product was in short supply during the holiday season, after it was pulled from supermarket shelves in late 2024 due to quality concerns.

At the time, Cadbury’s parent company Mondelez International confirmed that it had identified a “food quality issue” in some of its packaging, meaning that “the consistency and color of the product may not appear as expected.”

They added: “As a result, we quickly withdrew the affected products from retail sales to make specific improvements in future production.”

Despite assurances that all Cadbury products are “safe to eat”, customers took to social media to post photos of “unusual” white specks among the hot chocolate powder.

Some even claimed their Cadbury drinking chocolate was covered in “mold”.

Speaking to X, one user said: “I found what looked like mold in a new tin of Cadbury hot chocolate.”

Another wrote on Twitter: “It’s happened to me twice now. Two brand new bathtubs purchased on different dates. Disgusting!’

A third shared a similar terrifying experience and said: “Little fluffy molds growing in a sealed container of hot chocolate powder with a best before date of 2026 and the powder has suspiciously disappeared from all stores so I can’t replace it ” .’

Replying to a dissatisfied customer on X, Cadbury UK said: “Hello. We are aware of an issue with our current supply of Cadbury hot chocolate, however it is still completely safe to consume.

If you are not satisfied, please contact our customer service team.’

“It’s fuzzy mold,” the user replied. “(Cadbury customer service) asked for photos and then stopped responding.”

A Mondelez spokesman told FEMAIL that ensuring customers receive the “consistently high quality” of Cadbury products is “of the utmost importance”.

“Late last year we discovered a food quality issue with Cadbury Drinking Chocolate products, which meant that in some cases the texture and color of the product may not have appeared as expected and the product was quickly withdrawn from retail sale,” he said. spokesman.

“While this was a quality issue – meaning all existing Hot Chocolate products are completely safe to eat – the consistency of our products is extremely important to us.”

They added: “If anyone is not completely satisfied with the quality of a Cadbury Drinking Chocolate product they have purchased, please contact our customer service team for assistance.”